Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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書目詳細資料
主要作者: Kerin, Roger A
其他作者: Peterson, Robert A.
格式: 圖書
語言:English
出版: Boston Allyn & Bacon c1978.
版:2nd ed.
主題:
Marketing > Case studies.
Marketing > Decision-making.
Marketing management.