Strategic marketing problems cases and comments

Bibliografski detalji
Glavni autor:	Kerin, Roger A
Daljnji autori:	Peterson, Robert A.
Format:	Knjiga
Jezik:	English
Izdano:	Boston Allyn & Bacon c1978.
Izdanje:	2nd ed.
Teme:	Marketing > Case studies. Marketing > Decision-making. Marketing management.