Strategic marketing problems cases and comments

Manylion Llyfryddiaeth
Prif Awdur:	Kerin, Roger A
Awduron Eraill:	Peterson, Robert A.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Boston Allyn & Bacon c1978.
Rhifyn:	2nd ed.
Pynciau:	Marketing > Case studies. Marketing > Decision-making. Marketing management.