Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Dades bibliogràfiques
Autor principal: Kerin, Roger A
Altres autors: Peterson, Robert A.
Format: Llibre
Idioma:English
Publicat: Boston Allyn & Bacon c1978.
Edició:2nd ed.
Matèries:
Marketing > Case studies.
Marketing > Decision-making.
Marketing management.