APA ציטוט

Perreault, W. D., & McCarthy, E. J. (2002). Basic marketing: A global-managerial approach (14th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 14th ed. Boston, Mass: McGraw-Hill, 2002.

ציטוט MLA

Perreault, William D., and E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 14th ed. McGraw-Hill, 2002.