Basic marketing a global-managerial approach

Basic marketing a global-managerial approach

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Detalles Bibliográficos
Autor Principal: Perreault, William D.
Outros autores: McCarthy, E. Jerome (Edmund Jerome)
Formato: Libro
Idioma:English
Publicado: Boston, Mass. McGraw-Hill c2002.
Edición:14th ed.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Marketing.