Cita APA

Zeithaml, V. A., Bitner, M. J., & remler, D. D. (2006). Services marketing: Integrating customer focus across the firm (4th ed.). McGraw-Hill/Irwin.

Citación estilo Chicago

Zeithaml, Valarie A., Mary Jo Bitner, and Dwayne D. remler. Services Marketing: Integrating Customer Focus Across the Firm. 4th ed. Boston: McGraw-Hill/Irwin, 2006.

Cita MLA

Zeithaml, Valarie A., et al. Services Marketing: Integrating Customer Focus Across the Firm. 4th ed. McGraw-Hill/Irwin, 2006.