Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

Alle Versionen (8)
Bibliographische Detailangaben
1. Verfasser: Zeithaml, Valarie A.
Weitere Verfasser: Bitner, Mary Jo, remler, Dwayne D.
Format: Buch
Sprache:English
Veröffentlicht: Boston McGraw-Hill/Irwin c2006.
Ausgabe:4th ed.
Schlagworte:
Service industries > Marketing.
Customer services.
Marketing.