Handbook of services marketing & management

Handbook of services marketing & management

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Dettagli Bibliografici
Altri autori: Iacobucci, Dawn, Swartz, Teresa A.
Natura: Libro
Lingua:English
Pubblicazione: Thousand Oaks Sage Publications c2000.
Soggetti:
Customer services > Management.
Customer services > Marketing.
Service industries > Management.
Service industries > Marketing.