Handbook of marketing scales multi-item measures for marketing and consumer behavior research
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | |
| Fformat: | Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Thousand Oaks, Calif.
Sage Publications
c1999.
|
| Rhifyn: | 2nd ed. |
| Pynciau: |