Handbook of marketing scales multi-item measures for marketing and consumer behavior research
| Príomhchruthaitheoir: | |
|---|---|
| Rannpháirtithe: | |
| Formáid: | LEABHAR |
| Teanga: | English |
| Foilsithe / Cruthaithe: |
Thousand Oaks, Calif.
Sage Publications
c1999.
|
| Eagrán: | 2nd ed. |
| Ábhair: |