Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

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书目详细资料
主要作者: Bearden, William O. 1945-
其他作者: Netemeyer, Richard G. 1956-
格式: 图书
语言:English
出版: Thousand Oaks, Calif. Sage Publications c1999.
版:2nd ed.
主题:
Consumer behavior > Research.
Marketing research.