Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Bibliografski detalji
Glavni autor: Bearden, William O. 1945-
Daljnji autori: Netemeyer, Richard G. 1956-
Format: Knjiga
Jezik:English
Izdano: Thousand Oaks, Calif. Sage Publications c1999.
Izdanje:2nd ed.
Teme: