APA引文

Bearden, W. O., & Netemeyer, R. G. (1999). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (2nd ed.). Sage Publications.

Chicago Style (17th ed.) Citation

Bearden, William O., and Richard G. Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. Thousand Oaks, Calif: Sage Publications, 1999.

MLA引文

Bearden, William O., and Richard G. Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. Sage Publications, 1999.