Bearden, W. O., & Netemeyer, R. G. (1999). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (2nd ed.). Sage Publications.
Chicagoスタイル(17版)引用形式Bearden, William O., , Richard G. Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. Thousand Oaks, Calif: Sage Publications, 1999.
MLA(9版)引用形式Bearden, William O., , Richard G. Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. Sage Publications, 1999.
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