APA (7th ed.) Citation

Hiebing, R. G., & Cooper, S. W. (1997). How to write a successful marketing plan: A disciplined and comprehensive approach (2nd ed.). NTC Business Books.

Chicago Style (17th ed.) Citation

Hiebing, Roman G., and Scott W. Cooper. How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1997.

MLA (9th ed.) Citation

Hiebing, Roman G., and Scott W. Cooper. How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach. 2nd ed. NTC Business Books, 1997.