How to write a successful marketing plan a disciplined and comprehensive approach

Detalhes bibliográficos
Autor principal:	Hiebing, Roman G.
Autor Corporativo:	NetLibrary, Inc
Outros Autores:	Cooper, Scott W.
Formato:	Livro
Idioma:	English
Publicado em:	Lincolnwood, Ill. NTC Business Books c1997.
Edição:	2nd ed.
Assuntos:	Business planning > Handbooks, manuals, etc. Marketing > Management > Handbooks, manuals, etc. Electronic books.