Marketing management analysis, planning, implementation, and control
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Upper Saddle River, NJ
Prentice Hall
c1997.
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| Vydání: | 9th ed. |
| Edice: | The Prentice-Hall international series in marketing
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| Témata: |