Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Bibliografski detalji
Glavni autor: Kerin, Roger A.
Daljnji autori: Peterson, Robert A. 1944- (Robert Allen)
Format: Knjiga
Jezik:English
Izdano: Upper Saddle River, N.J. Prentice Hall c1998.
Izdanje:8th ed.
Teme:
Decision making > Case studies.
Management > Case studies.