Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Manylion Llyfryddiaeth
Prif Awdur: Kerin, Roger A.
Awduron Eraill: Peterson, Robert A. 1944- (Robert Allen)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Upper Saddle River, N.J. Prentice Hall c1998.
Rhifyn:8th ed.
Pynciau:
Decision making > Case studies.
Management > Case studies.