APA (7th ed.) Citation

Kerin, R. A., & Peterson, R. A. ß. (1995). Strategic marketing problems: Cases and comments (7th ed., Annotatated [sic] instructor's ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Robert A. ßq Peterson. Strategic Marketing Problems: Cases and Comments. 7th ed., Annotatated [sic] instructor's ed. Englewood Cliffs, N.J: Prentice-Hall, 1995.

MLA (9th ed.) Citation

Kerin, Roger A., and Robert A. ßq Peterson. Strategic Marketing Problems: Cases and Comments. 7th ed., Annotatated [sic] instructor's ed. Prentice-Hall, 1995.