Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Peterson, Robert A. ßq (Robert Allen) 1944-
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice-Hall c1995.
Edition:7th ed., Annotatated [sic] instructor's ed.
Subjects:
Decision making > Case studies.
Management > Case studies.