Kotler, P. (1994). Marketing management: Analysis, planning, implementation and control (8th ed.). Prentice-Hall.
Chicagoスタイル(17版)引用形式Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 8th ed. Englewood Cliffs, NJ: Prentice-Hall, 1994.
MLA(9版)引用形式Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 8th ed. Prentice-Hall, 1994.
警告: この引用は必ずしも正確ではありません.