Marketing management analysis, planning, implementation and control

Marketing management analysis, planning, implementation and control

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Xehetasun bibliografikoak
Egile nagusia: Kotler, Philip
Formatua: Liburua
Argitaratua: Englewood Cliffs, NJ. Prentice-Hall c1994.
Edizioa:8th ed.
Gaiak:
Marketing management.