APA (7th ed.) Citation

Yang, K. C. C. (2018). Multi-platform advertising strategies in the global marketplace. IGI Global.

Chicago Style (17th ed.) Citation

Yang, Kenneth C. C. Multi-platform Advertising Strategies in the Global Marketplace. Hershey, PA: IGI Global, 2018.

MLA (9th ed.) Citation

Yang, Kenneth C. C. Multi-platform Advertising Strategies in the Global Marketplace. IGI Global, 2018.