Multi-platform advertising strategies in the global marketplace
"This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is also useful for researchers who are interested in study...
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Bibliographic Details
| Other Authors: |
Yang, Kenneth C. C.
(Editor) |
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| Resource Type: | Book
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| Language: | English |
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| Published: |
Hershey, PA
IGI Global
c2018.
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| Subjects: |
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