Multi-platform advertising strategies in the global marketplace

"This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is also useful for researchers who are interested in study...

पूर्ण विवरण

ग्रंथसूची विवरण
अन्य लेखक: Yang, Kenneth C. C. (संपादक)
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Hershey, PA IGI Global c2018.
विषय: