Social marketing in the 21st century

"The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restat...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Andreasen, Alan R. 1934-
Resource Type: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Thousand Oaks, Calif. SAGE Publications c2006.
Ábhair:

College of Public Health Library (UP Manila)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
CPH0014420 HF5414 A52 2006 One-Week Book On-Shelf