Social marketing in the 21st century
"The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restat...
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| Resource Type: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif.
SAGE Publications
c2006.
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| Subjects: |
College of Public Health Library (UP Manila)
| Accession # | Call # | Volume/Part# | Copy # | Collection | Circulation Type | Circulation Status |
|---|---|---|---|---|---|---|
| CPH0014420 | HF5414 A52 2006 | One-Week Book | On-Shelf |