Social marketing in the 21st century
"The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restat...
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| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Thousand Oaks, Calif.
SAGE Publications
c2006.
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