Museum marketing and strategy designing missions, building audiences, generating revenue and resources

Museum marketing and strategy designing missions, building audiences, generating revenue and resources

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Bibliografske podrobnosti
Glavni avtor: Kotler, Neil G. 1941-
Drugi avtorji: Kotler, Philip, Kotler, Wendy I. 1947-
Format: Knjiga
Izdano: San Francisco Jossey-Bass c2008.
Izdaja:2nd ed.
Teme:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.