Pharmaceutical lifecycle management making the most of each and every brand

Pharmaceutical lifecycle management making the most of each and every brand

Dettagli Bibliografici
Autore principale: Ellery, Tony
Altri autori: Hansen, Neal
Natura: Libro
Lingua:English
Pubblicazione: Hoboken, N.J. John Wiley & Sons c2011.
Soggetti:
Drug Industry > economics.
Drug Approval > economics.
Economics, Pharmaceutical > legislation & jurisprudence.
Marketing > methods.
Pharmaceutical Preparations > economics.
Pharmaceutical industry.