Pharmaceutical lifecycle management making the most of each and every brand

Pharmaceutical lifecycle management making the most of each and every brand

Bibliographische Detailangaben
1. Verfasser: Ellery, Tony
Weitere Verfasser: Hansen, Neal
Format: Buch
Sprache:English
Veröffentlicht: Hoboken, N.J. John Wiley & Sons c2011.
Schlagworte:
Drug Industry > economics.
Drug Approval > economics.
Economics, Pharmaceutical > legislation & jurisprudence.
Marketing > methods.
Pharmaceutical Preparations > economics.
Pharmaceutical industry.