Pharmaceutical lifecycle management making the most of each and every brand

Pharmaceutical lifecycle management making the most of each and every brand

Detalles Bibliográficos
Autor Principal: Ellery, Tony
Outros autores: Hansen, Neal
Formato: Libro
Idioma:English
Publicado: Hoboken, N.J. John Wiley & Sons c2011.
Subjects:
Drug Industry > economics.
Drug Approval > economics.
Economics, Pharmaceutical > legislation & jurisprudence.
Marketing > methods.
Pharmaceutical Preparations > economics.
Pharmaceutical industry.