Pharmaceutical lifecycle management making the most of each and every brand

Pharmaceutical lifecycle management making the most of each and every brand

Detalles Bibliográficos
Autor principal: Ellery, Tony
Otros Autores: Hansen, Neal
Formato: Libro
Lenguaje:English
Publicado: Hoboken, N.J. John Wiley & Sons c2011.
Materias:
Drug Industry > economics.
Drug Approval > economics.
Economics, Pharmaceutical > legislation & jurisprudence.
Marketing > methods.
Pharmaceutical Preparations > economics.
Pharmaceutical industry.