Pharmaceutical lifecycle management making the most of each and every brand

Pharmaceutical lifecycle management making the most of each and every brand

Opis bibliograficzny
1. autor: Ellery, Tony
Kolejni autorzy: Hansen, Neal
Format: Książka
Język:English
Wydane: Hoboken, N.J. John Wiley & Sons c2011.
Hasła przedmiotowe:
Drug Industry > economics.
Drug Approval > economics.
Economics, Pharmaceutical > legislation & jurisprudence.
Marketing > methods.
Pharmaceutical Preparations > economics.
Pharmaceutical industry.