Pharmaceutical lifecycle management making the most of each and every brand

Pharmaceutical lifecycle management making the most of each and every brand

Dades bibliogràfiques
Autor principal: Ellery, Tony
Altres autors: Hansen, Neal
Format: Llibre
Idioma:English
Publicat: Hoboken, N.J. John Wiley & Sons c2011.
Matèries:
Drug Industry > economics.
Drug Approval > economics.
Economics, Pharmaceutical > legislation & jurisprudence.
Marketing > methods.
Pharmaceutical Preparations > economics.
Pharmaceutical industry.