Pharmaceutical lifecycle management making the most of each and every brand

Pharmaceutical lifecycle management making the most of each and every brand

Bibliografiske detaljer
Hovedforfatter: Ellery, Tony
Andre forfattere: Hansen, Neal
Format: Bog
Sprog:English
Udgivet: Hoboken, N.J. John Wiley & Sons c2011.
Fag:
Drug Industry > economics.
Drug Approval > economics.
Economics, Pharmaceutical > legislation & jurisprudence.
Marketing > methods.
Pharmaceutical Preparations > economics.
Pharmaceutical industry.