Questionnaire design how to plan, structure and write survey material for effective market research

Questionnaire design how to plan, structure and write survey material for effective market research

Détails bibliographiques
Auteur principal: Brace, Ian, 1949-
Format: Livre
Langue:English
Publié: London ; Philadelphia Kogan Page 2008.
Édition:2nd ed.
Collection:Market research in practice series
Sujets:
Market surveys > Methodology.
Questionnaires > Methodology.