Tourism marketing in the age of the consumer

"Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together

Podrobná bibliografie
Hlavní autor: Morrison, Alastair M. (Autor)
Médium: Kniha
Jazyk:English
Vydáno: New York Routledge, Taylor & Francis Group 2022.
Témata: