Tourism marketing in the age of the consumer

"Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together

Bibliographic Details

Main Author:	Morrison, Alastair M. (Author)
Resource Type:	Book
Language:	English
Published:	New York Routledge, Taylor & Francis Group 2022.
Subjects:	Hospitality industry > Marketing. Service industries > Marketing. Tourism > Computer network resources. Tourism > Marketing.