Brand identity essentials, revised and expanded 100 principles for building brands

Brand identity essentials, revised and expanded 100 principles for building brands

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involve...

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Dades bibliogràfiques
Autors principals: Budelmann, Kevin (Autor), Kim, Yang (Autor)
Format: Electronic Resource
Idioma:English
Publicat: Minneapolis Rockport Publishers 2019
Edició:Revised and expanded.
Matèries:
Logos (Symbols) > Design.
Industrial design coordination.
Accés en línia:Full text access requires UP Webmail login