Brand identity essentials, revised and expanded 100 principles for building brands

Brand identity essentials, revised and expanded 100 principles for building brands

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involve...

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Detalles Bibliográficos
Main Authors: Budelmann, Kevin (Author), Kim, Yang (Author)
Formato: Electronic Resource
Idioma:English
Publicado: Minneapolis Rockport Publishers 2019
Edición:Revised and expanded.
Subjects:
Logos (Symbols) > Design.
Industrial design coordination.
Acceso en liña:Full text access requires UP Webmail login