Broadcast advertising & promotion a handbook for students and professionals

書目詳細資料
主要作者:	Bergendorff, Fred L.
企業作者:	Broadcasters Promotion Association (U.S.)
其他作者:	Smith, Charles H. (Charles Harrison), Webster, Lance
格式:	圖書
語言:	English
出版:	New York Hastings House c1983.
叢編:	Communication arts books.
主題:	Broadcast advertising.