Broadcast advertising & promotion a handbook for students and professionals

Bibliographic Details
Main Author:	Bergendorff, Fred L.
Corporate Author:	Broadcasters Promotion Association (U.S.)
Other Authors:	Smith, Charles H. (Charles Harrison), Webster, Lance
Format:	Book
Language:	English
Published:	New York Hastings House c1983.
Series:	Communication arts books.
Subjects:	Broadcast advertising.