Broadcast advertising & promotion a handbook for students and professionals

Xehetasun bibliografikoak
Egile nagusia:	Bergendorff, Fred L.
Erakunde egilea:	Broadcasters Promotion Association (U.S.)
Beste egile batzuk:	Smith, Charles H. (Charles Harrison), Webster, Lance
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	New York Hastings House c1983.
Saila:	Communication arts books.
Gaiak:	Broadcast advertising.