Broadcast advertising & promotion a handbook for students and professionals

Bibliografski detalji
Glavni autor:	Bergendorff, Fred L.
Autor kompanije:	Broadcasters Promotion Association (U.S.)
Daljnji autori:	Smith, Charles H. (Charles Harrison), Webster, Lance
Format:	Knjiga
Jezik:	English
Izdano:	New York Hastings House c1983.
Serija:	Communication arts books.
Teme:	Broadcast advertising.