Cita APA (7th ed.)

Bergendorff, F. L., Smith, C. H., & Webster, L. (1983). Broadcast advertising & promotion: A handbook for students and professionals. Hastings House.

Cita Chicago (17th ed.)

Bergendorff, Fred L., Charles H. Smith, i Lance Webster. Broadcast Advertising & Promotion: A Handbook for Students and Professionals. New York: Hastings House, 1983.

Cita MLA (9th ed.)

Bergendorff, Fred L., et al. Broadcast Advertising & Promotion: A Handbook for Students and Professionals. Hastings House, 1983.