APA (7th ed.) Citation

Bergendorff, F. L., Smith, C. H., & Webster, L. (1983). Broadcast advertising & promotion: A handbook for students and professionals. Hastings House.

Chicago Style (17th ed.) Citation

Bergendorff, Fred L., Charles H. Smith, and Lance Webster. Broadcast Advertising & Promotion: A Handbook for Students and Professionals. New York: Hastings House, 1983.

MLA (9th ed.) Citation

Bergendorff, Fred L., et al. Broadcast Advertising & Promotion: A Handbook for Students and Professionals. Hastings House, 1983.