Consumer behavior building marketing strategy

書目詳細資料
主要作者:	Hawkins, Del I.
其他作者:	Best, Roger J., Coney, Kenneth A.
格式:	圖書
語言:	English
出版:	Boston, MA Irwin/McGraw-Hill c1998.
版:	7th ed.
主題:	Consumer behavior > United States. Consumer behavior > Case studies. > United States. Market surveys > United States.