Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

書目詳細資料
主要作者: Andreasen, Alan R.
格式: 圖書
語言:English
出版: San Francisco Jossey-Bass Pub. c1995
主題:
Behavior modification.
Social change.
Social marketing.
Social problems.