Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

Detaylı Bibliyografya
Yazar: Andreasen, Alan R.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: San Francisco Jossey-Bass Pub. c1995
Konular:
Behavior modification.
Social change.
Social marketing.
Social problems.