Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

Bibliografiska uppgifter
Huvudupphovsman: Andreasen, Alan R.
Materialtyp: Bok
Språk:English
Publicerad: San Francisco Jossey-Bass Pub. c1995
Ämnen:
Behavior modification.
Social change.
Social marketing.
Social problems.