Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

Bibliografske podrobnosti
Glavni avtor: Andreasen, Alan R.
Format: Knjiga
Jezik:English
Izdano: San Francisco Jossey-Bass Pub. c1995
Teme:
Behavior modification.
Social change.
Social marketing.
Social problems.