Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

Detalhes bibliográficos
Autor principal: Andreasen, Alan R.
Formato: Livro
Idioma:English
Publicado em: San Francisco Jossey-Bass Pub. c1995
Assuntos:
Behavior modification.
Social change.
Social marketing.
Social problems.