Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

Bibliografische gegevens
Hoofdauteur: Andreasen, Alan R.
Formaat: Boek
Taal:English
Gepubliceerd in: San Francisco Jossey-Bass Pub. c1995
Onderwerpen:
Behavior modification.
Social change.
Social marketing.
Social problems.