Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

書誌詳細
第一著者: Andreasen, Alan R.
フォーマット: 図書
言語:English
出版事項: San Francisco Jossey-Bass Pub. c1995
主題:
Behavior modification.
Social change.
Social marketing.
Social problems.