Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

Détails bibliographiques
Auteur principal: Andreasen, Alan R.
Format: Livre
Langue:English
Publié: San Francisco Jossey-Bass Pub. c1995
Sujets:
Behavior modification.
Social change.
Social marketing.
Social problems.